Our Story
Our Green Beans.
Our Roastery.
Our green beans start with the people who grow them. We work directly with local farmers across Indonesia who cultivate each cherry using traditional, sustainable practices, and we pay fair prices through long-term partnerships — many of them with women and rural communities. Every lot is checked for size, moisture, and taste, and only the best green beans are chosen for export.
Our roastery began in 2019 with a modest 3 kg machine, serving small coffee shops and local SMEs one customer at a time. Today it runs more than 80 tonnes a year, with roast profiles developed for each coffee and how it will be brewed.
Hundreds of thousands of products sold, tens of thousands of customer reviews, and countless coffee consultations have taught us what partners need. PALUM brings sourcing and roasting together, so you can take the same selected coffee as green beans, or roasted to profile by our roastery.
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2019
Our Beginning
Direct partnerships with local farmers, and a 3 kg roaster serving small coffee shops and local SMEs.
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2021–23
Learning & Strengthening
Stricter quality checks from sourcing to shipping, and a growing customer base that strengthened our operations.
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2024–26
Expanding Our Reach
Export-ready green beans and more than 80 tonnes of annual roasting capacity, serving markets at home and abroad.
